帒椏丗儅僋儖乕僴儞偺僥乕僛奣娤儊僨傿傾偺揥奐偲偦傟偵敽偆恖娫偺抦妎丒擣幆丒巚峫偺偁傝曽偺曄壔乮僷儔僟僀儉揮姺乯丄偦傟偧傟偺儊僨傿傾抜奒丒暥壔抜奒偺摿幙
帒椏丗儅僋儖乕僴儞偺僥乕僛奣娤
嶲峫丗乽僀儞僞乕僱僢僩島媊乿戞2夞丄戞3夞
(a) The medium is the message.丂儊僨傿傾丒擣幆丒暥壔丒幮夛偺憡屳娭學
帒椏丗儊僨傿傾丒暥壔丒擣幆偺宍懺偲幮夛偺偁傜備傞懁柺偲偺憡娭娭學
(b) 儊僨傿傾偺敪揥抜奒亅暥壔偺敪揥抜奒丗 oral culture - literary culture - electric culture.
| 暥壔抜奒 | 慜暥帤暥壔 | 暥帤暥壔 | 揹巕儊僨傿傾暥壔 | |
|---|---|---|---|---|
| 儊僨傿傾 | 壒惡尵岅 | 昅婰 | 報嶞 | 揹巕儊僨傿傾 |
| 帪娫丒嬻娫 乮尰慜惈乯 |
偄傑丒偙偙 乮尰慜揑乯 帪娫揑嬻娫揑嫍棧0 |
夁嫀丒墦妘 乮旕尰慜揑乯 帪娫揑嬻娫揑嫍棧偺奼戝 |
乮媅帡揑乯乽偄傑丒偙偙乿丂+夁嫀丒墦妘 乮媈帡尰慜揑乯 帪娫揑嬻娫揑嫍棧0+奼戝 |
|
| 恎懱惈 姶妎惈 捈愙惈 |
恎懱揑 姶妎揑 捈愙揑 |
旕恎懱揑 抦揑丒榑棟揑 娫愙揑乮婰崋傪夘偟偰乯 |
乮媈帡乯恎懱揑 乮媈帡乯姶妎揑 乮媈帡乯捈愙揑 |
|
| 暋惢壜擻惈 | 晄壜擻 | 晄壜擻 | 壜擻 斀暅丒夋堦 |
壜擻 |
(c) 儊僨傿傾偵傛傞姶妎曄梕
帒椏丗姶妎偺曄梕
(d) 暥帤儊僨傿傾偺傕偮慄忬揑摿幙丄妶斉報嶞偵傛傞暥帤暥壔偺抋惗丄暥帤暥壔斸敾
帒椏丗乽暥帤暥壔乿偵傛傞姶妎丒擣幆偺暘抐壔乗乗乽帇妎揑乿暥壔偺擣幆條幃
帒椏丗暥帤暥壔偺怴偨側抜奒偲偟偰偺乽報嶞弍乿
帒椏丗怴偟偄娐嫬偵偍偗傞媽棃偺僔僗僥儉偵懳偡傞斸敾
(e) 揹巕暥壔偵偍偗傞乽姶妎惈偺夞婣乿丄怴偟偄僥僋僲儘僕乕丒僐儈儏僯働乕僔儑儞偺娐嫬
帒椏丗揹巕儊僨傿傾暥壔偵偍偗傞姶惈丒擣幆偺怴偨側抜奒
帒椏丗揹婥帪戙偵偍偗傞姶妎偺媡揮
帒椏丗怴偟偄僥僋僲儘僕乕丒僐儈儏僯働乕僔儑儞偺娐嫬
帒椏丗乽媄弍儊僨傿傾乿偵偍偗傞傾僫儘僌媄弍偲僨僕僞儖媄弍乮僉僢僩儔乕乯
Cf: InterCommunication丂No. 38 pp. 060-061 乽儅僋儖乕僴儞偺桯楈乿乮InterCommunication No.38 摿廤婰帠偺婇夋偱杒揷嬇戝巵偑慖弌偟偨僂僃僽僒僀僩偺儕儞僋廤乯
偲偔偵偦偺拞偱丗
Understanding McLuhan
http://www.voyagerco.com/catalog/mcluhan/indepth/index.html
The McLuhan Program in Culture and Technology
http://www.mcluhan.toronto.edu/
仏偱偼丄暥帤儊僨傿傾偲偼堎側傞僷儔僟僀儉偺偆偪偵偁傞揹婥乛揹巕儊僨傿傾乮媄弍儊僨傿傾乯偼偳偺傛偆側摿幙傪傕偮傕偺偲埵抲偯偗傜傟傞偐亅亅
